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 Typical marketing program entail working with a design firm for your creative needs, a mass media firm to drive traffic to your program and a technology vendor to create the site and to develop the online media. You will then work with internal writers or sub contract that to yet another firm and then hope that the writer knows how to write for the chosen media. If you have chosen to develop some graphical or animated media, you need yet another resource to create the visual storyboard and to produce it.
This is assuming that you have done your strategic thinking yourself, have defined the goals, done your audience analysis and developed your key messaging, have defined your media mix and most importantly defined the success parameters for the program. Obviously you are aware of the industry standards and you know that your strategy and success parameters are in line with the industry results. All this for defining a path breaking marketing program in which you plan to interact with your audience and use the philosophy behind Web 2.0 technologies. OpenTech Media is steeped in the fundamentals of conventional marketing. Applying this foundation to the new thinking behind Web 2.0 technologies enables us to define solid workable strategies for our clients. This combination of marketing expertise and in-depth understanding of cutting edge technology permits us to define applicability of this technology in the B2B marketing domain. Currently the solutions OpenTech Media focuses on are:
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Organizations spend a lot of effort and money to create content for conferences which gets delivered to a few hundred users in a classroom. This solution enables our customer to extend the reach and shelf life of this content. OpenTech Media records the audio in all the conference sessions, grabs the slide deck and creates Adobe Flash based sessions (with a transcript of the audio, if contracted for). These sessions then are populated in a user friendly portal created along the same branding guidelines as the conference website. This service can be coupled with a discussion forum to enable users to continue networking even after the physical conference is over.
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In a recent survey published by Marketing Sherpas, executives from large corporate organizations had chosen Webinars as the second best offering to generate qualified leads. OpenTech Media works with the clients to define and implement webinar campaign. Some of the other elements of this type of campaign are the microsite for registration, other media elements on the site, discussion forums or Q & A section, updates to the content, etc. The campaign also includes plans to drive traffic to the webinar with media mix of emails, direct mails, banner ads and at times tele-marketing.
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Typical programs in this category are ‘evangelistic’ in nature. They are either addressing a know audience of internal customer facing teams and/or channel partners or address a broad audience in which the executives talk about certain technologies or advances made by the organization. OpenTech Media has seen that Podcasts, Executive Blogs and Executive presentations are the most effective vehicles to deliver the message. These media elements need to be housed in a microsite which may or may not have registration requirements. The ability to interact with the Executives can be provided by hosting a Forum for a specific period. OpenTech Media not only creates the technology for these programs but also provides ghost writing services for blogs, recording services for podcasts and works with them to create content for the executive presentations.
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In a recent report released by ProudFoot Consulting, top executives have said that the fastest way to improve short term revenues is by selling more to existing customers. Loyalty programs help organizations establish a non-threatening dialogue with their customers and help them cross-sell and up-sell products and services. OpenTech Media can create a loyalty program based around newsletters, webinars hosted by product managers and senior executives and a microsite with discussion forums to facilitate communication between the customers and the company. Like always, other ancillary services like writing and content creation services, media services, etc. are provided as a part of the solution.
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Solutions