Ask us how we can create and manage a blog for your top executives.

Marketing strategy consulting consists of many elements.  Working with the clients to create an overall goals and objectives document with success parameters, audience analysis and segmentation, positioning and key messaging, creating a unified messaging strategy with the correct vehicles for the message delivery with the most optimal media mix,  measurement strategy and reporting mechanism to measure the ROI.

Most of our clients know their products and are good marketers themselves. They know what they want out of a marketing program but might not know the exact dynamics of reaching there.  Or some have a rough idea of the direction they want to go in and need help is defining the program itself. And even when the program is well defined, it helps to have another expert take a look at your assumptions and question them. More than once we have started with a strategy doc created by the client and at the end of the strategy creation period, ended up with a completely different one.

Typical deliverable in this service is a strategy document also referred to commonly as the marketing requirement document.

Strategy helps you determine the what, why, who and how of the program. Planning typically deals with what exactly, when and where. From the strategy doc will emerge a tactical plan on what is required for the program.  We break down the overall plan into major tracks like content development, web development, media development / production, email campaigns, reporting, etc. Each track has its own life cycles and milestones starting from a detailed requirement analysis document to final testing and delivery. This results in creation of a detailed project plan for all the tracks.

To take the key messages in the strategy doc and convert into well written scripts need very specific writing skills.  Based on the objective of the program, whom it is reaching out to and also the culture of the client company, we define the tone of the content. Sometimes scripts need to be written for a fast paced web clips and at other times, we need to write matter of fact content for loyalty programs. From visual storyboard to just talking points for top executives, to ghost writing business blogs for senor executives and technical blogs for product managers, Opentech Media can handle a variety of writing projects.

Our strength lies in working with different types on writers, marketing script writers, technical writers, technical journalists and business journalists.

Research has shown that technology based marketing programs (like online marketing, email marketing, banner promotions, telemarketing, etc.) experience far higher enquiry rates if they link directly to either a dedicated Splash Page or microsite, when compared to those that link only to an organisation's homepage. A good microsite is message focused with a single, narrow and a well understood purpose. Simple navigation, objective driven features and utilities with calls to action solicit potential clients to take the desired action – whether it is to make contact, register and download white paper, view the webinar, listen to the podcast or take part in a discussion forum.

There was a time when creative only meant flashy or pretty visuals. Today’s creative folks not only have to create visual look and feel which will appeal to their audience but also make sure that the end product is highly usable. Our creative designers understand the impact of various eyeball tracking studies for different media types. They understand user behavior and create look and feel which makes it intuitive for the targeted users.

Just like our writing projects, we define a tone for the visuals by creating a visual guide. Our designers start out by asking the client a few questions, understanding the audience and then creating a few samples which they feel will be suitable for the targeted audience, test the client appetite and their likes and dislikes, and then freeze on the visual guide.

Most online projects now-a-days make use of either audio or video as a part of the media mix. Executive communication programs, on-demand webinars, web clips, and other new-media based programs make extensive use of audio and or video elements. Opentech Media offers services to direct, record, edit and convert audio / video content.

Some of the marketing programs call for a well- produced flash clip. Or a fast moving video clip with animation overlays. Or sometimes a video stream simply needs to be synchronized with a slide deck. For conference sessions, the presenters slide deck can be synchronized with the audio and also a transcript of the same in a Flash player. Opentech Media offers these and many other media production services.

From Flash production and video editing to image editing and montage creations, Opentech has the expertise to create visually appropriate content elements.

A specialized offering of media services catering to workshops, seminars and conferences, Opentech Media can record all sessions in multi day, multi location, concurrent halls conferences. These sessions can be recorded in audio only format or can be in different types of video formats where the video stream can be from a video camera or a converter which captures only the presenters screen.

This content can be finally re-purposed in streaming formats or in Flash and delivered via a CDN.