 A lot is written and heard about the Web 2.0 technologies. But it is really hard to find a clear explanation of what “Web 2.0” means. “Web 2.0” has no specifications. Opentech management believes that Web 2.0 is really a change in the way users used the internet. It is all about customer involvement, two-way communication, user generated content and an overall sense of community building and collaboration.
Technology is just an enabler in this. The challenge really is in understanding the technology and utilizing it to achieve the business goals of the organization.
Opentech Media really unites the two worlds of “openly available technologies” with the world of “media”. We understand technology. Our expertise spans across various databases and programming languages. We understand content syndication (RSS), web site integration and single sign-on, and integration with various reporting and analytics engines. On the application side, we have worked extensively with various content management systems and have the expertise to customize and implement enterprise class content management systems.
While Opentech Media can undertake a huge variety of technology implementations, we list a few which have been most commonly asked for by our clients. While Opentech Media can undertake a huge variety of technology implementations, we list a few which have been most commonly asked for by our clients.
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A content management system is used as the base technology to develop most microsites. Typical features of most microsites are – - Registration mechanism with ability to validate email address, forgot password feature
- Access control to ensure that relevant groups of people get access to relevant content
- Content management by sections, categories and other tags.
- Promoting key content elements on home page, banners, latest content, etc.
- User feedback features (ratings, comments, etc.)
- Referral /viral marketing features like refer a friend (invitations to join the site), emailing content, etc.
- Polls, calendaring utility, etc.
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Conference online website development
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Typically Conference online websites tend to have a huge amount of content in a variety of formats. Keynote sessions and general sessions tend to be in video format, popular sessions can be ported in flash format with synchronized audio and slides, a few sessions could be in just MP3 and slide formats while the remaining sessions are in slide format only.
The technology behind this site enables users to quickly get to the most relevant sessions. It also provides the organizers in-depth reports on the usage pattern and viewing patterns of the sessions.
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Podcasting server deployment
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A microsite specifically designed for Podcasting, with the ability to list podcasts in multiple categories, download the MP3 files for offline listening or playing them off the site using a customized player, RSS feeds to inform users of updated podcasts, powerful search mechanism based on meta tags, etc. ensures that your users get the relevant content on time. This server also has features to enable users (with special permissions) to upload Podcasts and the administrator can listen to these and publish the same.
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Community Portal with chat rooms / discussion boards
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Microsites can be extended into becoming a community portal by integrating it with a good discussion forum / discussion board. These forums or boards can be moderated by Opentech moderators or by client moderators. Latest posts from the forum as well as hot posts can be pulled on to the front page of the microsite.
Restricted access can be provided for different levels of user groups such that specific user groups can access only certain forums.
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Technology