|
Web 2.0 means a lot of things to lot of people. I was in a meeting with a Sr. Director and her team of a Blue Chip company's Corporate Communications department. I asked what Web 2.0 meant for each one of them. Blogs, movable type, Photo sharing, video sharing were the answers.
|
|
Read more...
|
|
|
Web 2.0 - a new paradigm!
|
 They say that marketing as we know it started in the 70’s. I would not know – I was too busy trying to maintain passing grades in school in those days. The first time I was introduced to marketing was in late 80’s when my VP of Sales gave me, a Regional Sales Manager, an old copy of “Principles of Marketing” by Philip Kotler. Read it he said and tell me how you can improve your numbers. And improve they did – not just the top line but the bottom line too.
|
|
Read more...
|
|
|
CEO’s Blog